Jimmy Backius possesses a rare and precious talent – the ability to make girls sexy and attractive. He creates an electric sexual contact between his models and the viewer that is almost voyeuristic, while still drawing attention to the attire, as every skilled fashion photographer should. Jimmy is driven by an encompassing passion for fashion, surfing the trends and the times, constantly and hungrily experimenting to find ever newer and more interesting and attractive visual expressions. Jimmy Backius is popular among his many Swedish and international clients alike, which includes leading Scandinavian and international fashion and corporate brands the likes of H&M, Lejaby, Manor, JC, Gant, NK and Lindex. He also works extensively and highly creatively with editorials, for magazines such as Elle, Tush magazine, Cover, Glamour and Café.